WooCommerce was initially developed by WooThemes, a premium WordPress theme shop founded by Mark Forrester, Magnus Jepson, and Adii Pienaar. Later, James Koster and Mike Jolley joined the team to work on WooCommerce.
The first version of WooCommerce was launched in 2011, nearly 12 years ago. In May 2015, Automattic, the organization behind WordPress, acquired WooCommerce.
In terms of usage, it is one of the most popular plugins in the WordPress ecosystem. Extensions built on top of WooCommerce are highly profitable. In this analysis, we will examine the most popular WooCommerce extensions, exploring data related to average pricing, selling platforms, and more.
Plugin Selected for Analysis
- Hosted on Wordpress plugin repository
- Has a freemium version
- Has 50,000 or more active installs
WordPress Plugin repository has 60,595 plugins hosted but only 51 plugins have more than 50,000 active installs and specializes in WooCommerce related functionality.
| Plugin | Active Install |
| YITH WooCommerce Wishlist | 800,000 |
| Creative Mail – Easier WordPress & WooCommerce Email Marketing | 700,000 |
| MailPoet – Newsletters, Email Marketing, and Automation | 600000 |
| Checkout Field Editor (Checkout Manager) for WooCommerce | 400,000 |
| PDF Invoices & Packing Slips for WooCommerce | 300,000 |
| Variation Swatches for WooCommerce | 300,000 |
| WooCommerce Checkout & Funnel Builder by CartFlows – Create High Converting Stores For WooCommerce | 200,000 |
| YITH WooCommerce Compare | 200,000 |
| Menu Cart for WooCommerce | 100,000 |
| Checkout Field Manager (Checkout Manager) for WooCommerce | 100,000 |
| Discount Rules for WooCommerce – Create Smart WooCommerce Coupons & Discounts | 100,000 |
| ShopLentor – WooCommerce Builder for Elementor & Gutenberg +10 Modules – All in One Solution (formerly WooLentor) | 100,000 |
| Advanced Order Export For WooCommerce | 100,000 |
| Product Feed PRO for WooCommerce | 100,000 |
| HUSKY – Products Filter for WooCommerce Professional | 100,000 |
| YITH WooCommerce Ajax Product Filter | 100,000 |
| WooCommerce Multilingual & Multicurrency with WPML | 100,000 |
| YITH WooCommerce Quick View | 100,000 |
| FiboSearch – Ajax Search for WooCommerce | 100,000 |
| Ivory Search – WordPress Search Plugin | 100,000 |
| Table Rate Shipping Method for WooCommerce by Flexible Shipping | 100,000 |
| Custom Product Tabs for WooCommerce | 100,000 |
| TI WooCommerce Wishlist | 100,000 |
| Product Import Export for WooCommerce | 90,000 |
| Direct Checkout for WooCommerce | 80,000 |
| Flexible Checkout Fields for WooCommerce – WooCommerce Checkout Manager | 80,000 |
| Germanized for WooCommerce | 80,000 |
| Export and Import Users and Customers | 70,000 |
| CTX Feed – WooCommerce Product Feed Manager Plugin | 70,000 |
| Advanced Woo Search | 70,000 |
| YITH WooCommerce Ajax Search | 70,000 |
| Side Cart Woocommerce (Ajax) | 60,000 |
| YITH WooCommerce Catalog Mode | 60,000 |
| FOX – Currency Switcher Professional for WooCommerce | 60,000 |
| Advanced AJAX Product Filters | 60,000 |
| Dokan – Best WooCommerce Multivendor Marketplace Solution – Build Your Own Amazon, eBay, Etsy | 60,000 |
| Live sales notification for WooCommerce, Fake sales notification for WooCommerce, Recent sales popup for WooCommerce | 60,000 |
| Booster for WooCommerce | 60,000 |
| Perfect Brands for WooCommerce | 60,000 |
| Customer Reviews for WooCommerce | 60,000 |
| WooCommerce Weight Based Shipping | 60,000 |
| Advanced Shipment Tracking for WooCommerce | 60,000 |
| Variation Swatches for WooCommerce | 60,000 |
| WPC Smart Wishlist for WooCommerce | 60,000 |
| WPC Smart Compare for WooCommerce | 50,000 |
| Order Export & Order Import for WooCommerce | 50,000 |
| WooCommerce PDF Invoices, Packing Slips, Delivery Notes and Shipping Labels | 50,000 |
| Premmerce Permalink Manager for WooCommerce | 50,000 |
| WooCommerce Advanced Free Shipping | 50,000 |
| Pixel Manager for WooCommerce – Track Google Analytics, Google Ads, TikTok and more | 50,000 |
| WooCommerce Conversion Tracking | 50,000 |
Now, let’s dive deeper into these 51 WooCommerce plugins and uncover the secrets behind their success.
Plugin Name: Length Matters!
When users search for a solution, they typically look for specific issues or problems they want to fix, such as “WooCommerce permalink rewrite.” That’s why it’s preferable to include the functionality of a plugin in its name. Analyzing the average length of WooCommerce plugins that meet the mentioned criteria, we find an average length of 6 words and 46 characters.
Title Character Count
- Average – 45.47 characters
- Highest – 116 characters
- Lowest – 19 characters
Title Word Count
- Average – 5.98 words
- Highest – 15 words
- Lowest – 3 word
Key Insight: Mention problem or solution keyword in plugins name.
Plugin Price
This price analysis reveals that the average price for WooCommerce plugins is $67.4 per year. The highest-priced plugin among those analyzed is $149 per year, while the lowest-priced plugin is $19 per year.
- Average – $67.4 per year
- Highest – $149 per year
- Lowest – $19 per year
Which organization reigns supreme
Anyone who has used WooCommerce has likely come across or heard of YITH plugins. YITH holds the top position with the highest number of plugins in the 50,000 or above club, boasting 6 WooCommerce plugins. Following closely is WebToffee, with 4 WooCommerce plugins in their arsenal.
| Organization | Plugin Count |
| YITH | 6 |
| WebToffee | 4 |
| QuadLayers | 3 |
| WPClever | 2 |
| WeDevs | 2 |
| WP Overnight | 2 |
Popular Category?
The category with the highest number of installations appears to be Checkout. This can be attributed to the fact that the checkout process is where conversions take place. WooCommerce plugins that focus on checkout may have a higher demand due to this reason. Alternatively, store owners may require extensive checkout customizations that necessitate more development time.
The second most prominent categories, in terms of plugin count or the number of plugins serving user needs, are Export, Search, and Shipping. However, when sorting the categories based on active installations, the most in-demand categories are Wishlist, Swatch, and Invoices.
| Category | Plugin Count | Avg Installations |
| Wishlist | 3 | 320000 |
| Swatch | 2 | 180000 |
| Invoices | 2 | 175000 |
| Checkout | 5 | 156667 |
| Compare | 2 | 125000 |
| Filter | 3 | 86667 |
| Search | 4 | 85000 |
| Feed | 2 | 85000 |
| Cart | 2 | 80000 |
| Export | 4 | 77500 |
| Shipping | 4 | 67500 |
| Tracking | 2 | 50000 |
| 2 | 650000 |
Payment Model
Among the 51 WooCommerce plugins, only 3 plugins do not offer a yearly subscription option; instead, they solely provide a Lifetime plan. All three of these plugins are sold exclusively through CodeCanyon. In contrast, the remaining 47 plugins offer yearly subscription plans across different price tiers.
Platform Used for Selling Plugins
Among the 51 plugins, 49% of them utilize WooCommerce as the platform for selling plugins. Additionally, 17% of the plugins employ Easy Digital Downloads. FastSpring and Freemius are used by 4 plugins each. Notably, WooCommerce Conversion Tracking by WeDevs is sold through the WooCommerce marketplace. Out of the total 51 plugins, only 4 of them are distributed through marketplaces such as WooCommerce Marketplace and CodeCanyon. The remaining plugins are sold directly through their own websites.
| Platform | Used By |
| WooCommerce | 25 |
| EDD | 9 |
| FastSpring | 4 |
| Freemius | 4 |
| CodeCanyon | 3 |
| Custom Built | 2 |
| Paddle | 1 |
| Stripe | 1 |
| WooCommerce Marketplace | 1 |
| Joomla | 1 |
Which Country has the most popular WordPress plugins
Out of the 51 plugins, 9 are developed in India, while Spain, Bangladesh, and the USA each contribute 5 plugins.
| Country | Plugin Count |
| India | 9 |
| Spain | 6 |
| Bangladesh | 5 |
| USA | 5 |
| Netherlands | 4 |
| Poland | 4 |
| Uruguay | 3 |
| Moldova | 2 |
| UK | 2 |
| Ukraine | 2 |
| Vietnam | 2 |
| Germany | 1 |
| Hong Kong | 1 |
| Israel | 1 |
| Russia | 1 |
| Switzerland | 1 |
To wrap up
In summary, this analysis offers useful information for those interested in creating and selling WooCommerce extensions. It provides insights into successful plugins, pricing trends, organizations, payment models, and countries associated with these plugins.
I hope you found this data helpful. If there is any additional information you believe would be beneficial for assessing the market and generating ideas, please feel free to share!
TL;DR
- Average price of popular plugins: $67.4/year.
- Leading plugin organizations: YITH and WebToffee.
- Popular categories: Checkout, Export, Search, and Shipping.
- In-demand categories: Wishlist, Swatch, and Invoices.
- Primary selling platforms: WooCommerce and Easy Digital Downloads.
- Top countries for popular plugins: India, Spain, Bangladesh, USA.
If you enjoyed this post, you should read our analysis of WordPress plugins with million or more active installs. Where we sought to discover what led to their success and what the secret of their popularity is.